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Referral code
A referral code is a short, human-typable code tied to an affiliate's campaign. When a user enters it in an app, Attribloom resolves it to the affiliate and mints the appAccountToken, giving a deterministic attribution path when a click cannot be matched.
Published · Last reviewed
Written by Attribloom Engineering · Reviewed by Attribloom Product · Last reviewed
Where a tracking link is clicked, a referral code is typed. It is the deterministic backstop in the App Store attribution waterfall: after the clipboard handoff and the deferred IP match, a code the user enters still ties the install to the right affiliate.
Resolving a code returns the affiliate's minted appAccountToken and, when the campaign configures one, an optional subscription offer code for the referred user's discount. Clipboard and deferred matching are fallback paths that can attribute an install when a click cannot be matched; a referral code is the deterministic backstop.
Frequently asked
How is a referral code different from a tracking link?
A tracking link is a URL the prospect clicks; a referral code is a short string the user types in the app. Both resolve to the same affiliate, and the code is a backstop when a click was not captured.
Is a referral code required?
No. It is an optional deterministic backstop. Clipboard handoff and deferred IP matching are fallback paths when a click cannot be matched.