Links
Deferred deep link
A deferred deep link carries context, such as which affiliate referred a user, across an app install so the app can read it on first launch. It bridges the gap between a tap on a link and a fresh install.
Published · Last reviewed
Written by Attribloom Engineering · Reviewed by Attribloom Product · Last reviewed
When someone taps an affiliate link but does not have the app yet, the referral context would normally be lost during the App Store install. A deferred deep link preserves it until the app opens.
Attribloom does not recover referrals by matching IP addresses or fingerprinting devices. After a fresh install, use explicit referral-code entry or user-initiated paste recovery, with applicable permission. Without that evidence the purchase remains unattributed; purchasing and restoring still work.
Frequently asked
How is a deferred deep link different from a normal deep link?
A normal deep link opens a specific screen in an already-installed app. A deferred deep link survives the install step so a brand-new user still arrives with the referring context.