Compliance
FTC affiliate disclosure
FTC affiliate disclosure is the legal requirement that a material connection between an endorser and a brand, including affiliate commissions and AI-generated endorsements, be disclosed clearly to the audience.
Published · Last reviewed
Written by Attribloom Engineering · Reviewed by Attribloom Product · Last reviewed
US FTC guidance requires that any material connection behind an endorsement be disclosed. For affiliate content that means the commission relationship, and for synthetic or AI-generated creators it also means disclosing that the endorser is not a real person.
The affiliate disclosure, #ad, and an AI-generated marker are burned into every generated video rather than left for each creator to remember. Merchants remain responsible for their own legal, platform, tax, and content-review obligations.
Frequently asked
Do AI-generated endorsements need disclosure?
Yes. Both the affiliate relationship and the synthetic nature of an AI endorser are material connections that must be disclosed to the audience.