Campaigns

A campaign is the rule that defines how affiliates earn and where their links point. Every tracking link belongs to a campaign, and the campaign's settings apply to every sale attributed through it.

Campaign fields

Campaign name. A label for your own reference. Affiliates never see it.

Destination link. Where a tracking link sends visitors by default — typically your App Store listing or product page. Individual affiliate links can override this destination, but only to a domain on your approved list.

Approved domains. A safety allow-list of domains that tracking links are permitted to redirect to. Comma-separated. If a link's destination doesn't match an approved domain, the redirect is blocked. This prevents a tampered or mistyped link from sending traffic somewhere you didn't intend.

Commission rate. A percentage. This is the affiliate's cut of each attributed sale, calculated on the developer proceeds — the sale value after the App Store or store takes its cut. For example, if a $9.99 App Store sale yields $7.00 in developer proceeds and your commission rate is 20%, the affiliate earns $1.40.

Payout currency. Commissions are tracked and paid out in this currency. Pick the currency your sales actually settle in — for example, USD if your App Store proceeds are disbursed in USD. Balances are held per currency, so it must match your settlement currency for payouts to reconcile correctly.

What creating a campaign does

Creating a campaign provisions a signed surface and generates per-affiliate tracking links for any affiliates already in your program. New affiliates added after the campaign is created also receive their tracking link automatically.